Digital competition is fierce. There are so many things you can do. You know SEO is important, but is it worth it to write blogs? They take time. They cost money. And it can take a long time to see results.

If SEO is important to you then blogging can help your SEO efforts. It can improve your keyword rankings, enhance your user experience, and build your credibility! Just because you blog, doesn’t mean it will help your SEO. There must be a strategy to it. You need to know what keywords you are going after. You should know what content is valuable to your end users. So, to truly have a good strategy, it requires constantly monitoring and analyzing data. It also requires creative, valuable content, the right keywords, and proper placement.

Here is How Blogging Can Help Your SEO

Fresh & Relevant Content

Google loves fresh, relevant content. Because we do! Users want fresh content. Relevant to today. Google strives to give users what they want, maybe even before they know it. Blogging is a platform that allows businesses to add fresh new content in an engaging way. When new blogs are added regularly, Google crawlers are signaled that the site is active and engaging. This is like adding more points for your website. The more points you get, the higher you appear in the search results. That is for the associated keywords and categories if they exist – hence strategy.

Keyword Targeting

Businesses focus on targeting keywords. There may be long-tailed keywords that may not get as much traffic, but the “right” traffic. Or they need content to support those more competitive keywords. Blogs are a great way to create a page for that niche target, or long-tail keyword. Some of these long-tail keywords could be a sign of a high intent user, which can lead to conversions.

Internal Linking

Linking categories, keywords, and articles throughout your site can help your SEO. It can give a better user experience to guide users to relevant topics. It can also contribute to a better site structure helping search engines understand the hierarchy. It can show link equity and page relevance on your site to those search engines. Overall, it can help in your SEO.

User Engagement

Blogs mean users stay longer on your site. If you provide that valuable, engaging information, a user will want to stay. Plus, it takes time to read a blog. Google uses metrics of how long a user stays on your site. The longer they stay and more pages they visit, the more engaged they are. Therefore, your site gets more points to help improve your SEO rankings.

Credibility and Authority

Talking about your industry topic can show you are an expert in your field. It can also establish authority in your niche in Google’s eyes. When Google recognizes your site as a reliable source of information, it can get more traffic. It is like another way to add points to your site and so you are more likely to come up for those keyword searches.

Blogging can be a powerful tool for optimizing your Search Engine Rankings. However, there is a right way to do it. Improper blogging strategies can have a negative effect on your SEO. Duplicate content, keyword stuffing, boring content, lack of structure, and improper linking can have a negative effect. If you want to learn more about how blogging can help your SEO, talk to one of our experts.