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Digital marketing is something every business needs in today’s online era. However, not every business has in-house expertise or the resources to keep a staff to manage their marketing efforts. That’s where digital marketing agencies come into play. But what exactly do digital marketing agencies do?
Let’s first explore what digital marketing entails.
Understanding the Digital Marketing Landscape
Having a basic understanding of what digital marketing is will better explain what a digital marketing agency does. Digital marketing encompasses a wide range of online channels and strategies, including the following.
Search Engine Optimization (SEO)
In a nutshell, SEO means getting your web site in the highest search result position for search engines like Google. In essence, the more people you can get in front of when they are searching the right words for your business, means more people to your website!
Social Media Marketing
Social media includes Facebook (Meta), Twitter (X), LinkedIn, Reddit, Instagram, Pinterest, and more! You can even throw YouTube in there, although it is technically just a video sharing platform with social elements. They are platforms where people spend their leisure time socializing and often getting real-time updates. If your customers are on social media, then social media marketing can allow you to be where your customer base is. It is where you can build your brand and community.
Content Marketing
Content writing, image creation, video creation, podcasting, and more fall under this category. Content marketing is not just about creating content. You want it to be valuable, interesting, and relevant. Content can bring new people to your website, and can help you reach people who may eventually buy your product or service.
Pay-Per-Click (PPC) Advertising
PPC advertising involves running ads on search engines like Google. Not just Google, but also Bing and other sites where your target audience is. This will help increase your traffic quickly, but at a cost per click!
Email Marketing
Emailing your prospects and customers is a form of email marketing. No, not spamming! These are the people who asked to hear more about your products. With all the spam going on out there, this is becoming more challenging each day!
Web Design and Development
Your website is your digital marketing home. Its message, visual queues, ease of use, speed, all go into how you are represented online and how your prospects and customers engage with you.
What Do Digital Marketing Agencies Do?
Next, we’ll take a look at what digital marketing agencies do, and how they can help businesses grow awareness, drive website traffic, generate leads, and more.
Digital Marketing Strategy
A digital marketing agency starts by understanding your business, goals, and target audience. This will include research, Q&A’s, and the use of paid tools. Based on this information, they create a digital marketing strategy just for your business. This may include a mix of SEO, social media, content creation, and other tactics. All should have a solid reasoning and understanding behind them, along with KPI’s.
Ongoing Search Engine Optimization (SEO)
When you want to get the right people on your site, you must have the words in the right places. SEO focuses on where you come up in search results, and for which keywords. This is an ever-changing ballgame. People change their behaviors over time, and Google makes updates regularly. Beyond that, you never know what new overnight craze is going to change the way we search.
SEO is not just about getting the right people to your website. We also want them to engage with your business. We want to make sure the user is getting the right message, and being enticed to convert on the site. Getting the right people to your site and prompting them to engage online is part of a digital marketing agency’s responsibility. This can involve optimizing website content, improving user experience, and enhancing overall performance.
Content Creation and Marketing
Content should be written with a purpose and a goal. Quality content is the backbone of any successful digital marketing strategy. Digital agencies can be responsible for creating a strategic editorial calendar, which can guide content ideas and implementation. Creating and posting valuable, relevant, easy-to-consume content can help attract your target market.
Digital marketing agencies can provide content marketing services many ways. They may just provide an editorial calendar and guide, then edit your work. Other agencies may do it all for you!
Social Media Management
Managing your social media account, campaigns and posts can be done by your digital marketing agency. It is not always easy to come up with engaging posts. An agency will align efforts between all channels. A consistent brand image is important, and they will ensure it is consistently represented.
Paid Advertising Campaigns
When you are paying for ads no matter the platform, you want to know you are getting the best ROI. With the use of AI, machine learning, and an abundance of technical features, managing paid advertising campaigns can get complicated and time consuming. This is a great role for your digital marketing agency to take on.
With vast experience across paid advertising platforms, you can hold them responsible for your success. Top-notch agencies will help you get the most traffic and conversions for the least amount of money. They will make sure you are getting the right people to your site, and those users are taking the right actions.
Analytics and Reporting
No matter your efforts, it is important to know what is working and what is not. A digital marketing agency will track the performance of your digital marketing efforts. They will provide regular reports and analyze the data, making recommendations as needed. This gives you insights into what is working and ensures continuous improvement.
Should I Work with a Digital Marketing Agency?
A digital marketing agency can be a huge asset to your team and your online marketing efforts. ROI is typically the metric of your success when it comes to marketing efforts, and a digital marketing agency can help ensure you get the most return out of your online investment.
If you have questions about your online strategy or are interested in digital marketing services, talk to an expert at ISOCNET today!
