Digital Marketing FAQ’s

Knowing your competition’s strengths and weaknesses is a tool for your business’s success. A competitive analysis will look at the competition’s audience (size, demographics), social media presence, and other factors. Having this information can help you replicate what they’re doing right and avoid their shown mistakes, as well as understand how much of their customer base should be yours and how to acquire that base

Online marketing is an essential tool that includes practices such as having an effective, Google-friendly website, using an intelligent social media strategy, analyzing your web statistics to make positive changes for your business, communicating via e-newsletters that benefit your list, and more. Used together, these practices can help you dominate the market.

Online marketing is crucial to the ongoing success and long-term health of your business. You need to have a website with basic information about your business offerings, and also need some type of social media presence. Online marketing is all about communicating to your existing customers and branching out so that new ones discover you.

Your digital brand footprint is how search engines, including Google, view your online presence. It includes the state of your website (is it mobile-responsive, for example?), social media (likes, reach, engagement, etc), the accuracy of your local business listings, and more. Having consistent branding and tone will help your business achieve a digital brand footprint that will add to the equation of getting the right customers to your website.

Online branding is crucial. Your website and overall web presence may be the first impression that potential customers have when looking for the products and services you provide. An out-of-date website, unprofessional social media posts, or confusing messaging can lead customers to your competition. Avoid that by determining your brand’s voice, intentions, goals, and strategy; all of which can be sealed with strong online branding.

A Discovery Report includes findings of your site visitors; recommendations for your site branding, structure, wireframes, and marketing; website visitor/search personae findings; and a competitive analysis. It’s a resource that you’ll find yourself referring back to again and again as you continually navigate the online version of understanding your current and target audience.

The reason behind developing a visitor/search persona is to build a deeper understanding of your business’s target influence audiences and how unique personae search online to fulfill needs related to the services and solutions you provide. Personae findings include examples of site visitors’ job titles, roles, markets, and business needs. Understanding your site visitors will inform your online strategy.

Google Analytics provides you with almost everything you need in order to understand your online audience and how they’re using your website. Use this resource to learn how many people visit your site, which pages are most/least popular based on sessions and session duration, where the traffic comes from, what devices and operating systems your audience is using, and more. All of this information can inform what changes you can and should make to your website, and even your business.

With Google WebMaster Tools, you can communicate with Google to get support for your website, as well as access resources and courses to help you better understand how to make a successful site. These tools also give you insight into how Google views your website and how you can improve your ranking.

Setting up a Google Analytics account is easy and it’s crucial to understanding how users are engaging with your website. To set it up and start tracking your statistics, create and sign in to your Analytics account. You’ll be given a code that you’ll add to your website, and from there you’ll be able to access deep levels of information that will help you improve your site. Visit Google’s Analytics page to get started and learn more, and check out The Absolute Beginner’s Guide to Google Analytics from Moz as well.

Internet users expect instant results, and one way to accomplish this is by decreasing your page load time with smaller/compressed images. Having a short page load time also helps put your website toward the top of the search lists and keeps your bounce rate from skyrocketing if impatient users click away.